0 Equity Release: Treating Customers Fairly By The Bower Team / In Equity Release Providing a service is one thing, but it is also extremely important that companies involved in equity release treat customers fairly and with the respect and confidentiality that they deserve. At Bower we consider treating all of our customers fairly as a major company principle and we go about achieving this in a number of ways, so that a suitable lifetime mortgage or home reversion plan is sought on your behalf or an alternative way of funding your financial needs is suggested. Our Principles At Bower we will be open and straightforward with you and conduct our affairs with honesty. We meet your needs by asking you questions about your specific circumstances before we advise you on the best option according to our equity release advisers’ professional opinion. We will only recommend suitable products and services you can afford: if you cannot afford them we will try to find alternative options for you. All the options we put forward are explained fully until they are understood, and we make sure you know all the benefits and risks. Helping You Help Us We will ask you for feedback on how we can improve our service to you. This is an important policy as getting feedback from our customers is the best way to find out what we are doing right and what we can improve upon. Any complaints are dealt with immediately and sensitively. At Bower we also encourage you to tell us if there is any area of our advice that is confusing and we do all we can to improve this area for you and future clients. Make sure you see evidence of similar policies when looking for an equity release company to process your application. Equity release may involve a lifetime mortgage or home reversion plan. To understand the features and risks, please ask for a personalised illustration. Bower is an FCA regulated independent financial advice company that offers specialist advice on equity release throughout the UK. For more information email [email protected] or call 0800 4118668.