Bower is a family of equity release specialists who thoroughly understand the mortgage, lifetime mortgage and equity release market, the economy and the latest regulations. Most importantly, we understand how to use this knowledge and expertise to help you.

Simply get in touch with us by phone or email and we’ll talk through how we’ll work together to get you to where you want to be.

Services at Bower

Equity Release

Taking professional advice is essential if you are thinking about unlocking cash from your home with a lifetime mortgage or home reversion plan. At Bower our award-winning team of national, expert advisers are here to discuss your needs and support you throughout your journey. As impartial specialists we can help you decide which plan is the most suitable from all of the regulated equity release providers.


Just like we all have different jobs, incomes and demands, so there are different mortgages. So together, we’ll talk through all the mortgages available in the whole market and advise on the most suitable plans for you.

And do remember that we’re always here if you want to talk more about any of them.

Wills and LPAs

Many people put off making a Will and perhaps don’t consider setting up a Lasting Power of Attorney (LPA) until it is too late. The recent months have shown that now, more than ever, it is wise to keep your assets protected and to ensure that your family are aware of your future wishes.

How Bower can help you

If you’re thinking about unlocking cash from your home then you need to talk to the experts at Bower. We are independent, professional and impartial. And our award-winning team of national, expert advisers will only ever suggest the plan that is the most suitable for you from all of the regulated whole of market providers.

As independent “whole of market” financial advisers, Bower will compare the entire market to access the lowest rates and most flexible/suitable product

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Award winning service with Bower

The team at Bower are overwhelmed to have won the award for Best Equity Release Adviser Customer Service for the 8th year running at the What Mortgages Awards 2020.

Delighting customers with a great customer experience is at the heart of everything that we do. To win this award is a testament to the importance Bower places on high standards of advice and service that we have been able to provide, even in these challenging times. Read more about our award winning service here.

Change Maker 2024 Award
Winner of Best Financial Adviser 20+ advisers at the Equity Release Awards 2024
Platinum Trusted Service Award 2024 logo
Winner logo for Best Equity Release Adviser Customer Service at the What Mortgage Awards 2023

Award winning service with Bower

 We work together, we support each other. And this drive shows in everything we do for our customers 

Geoff Charles, CEO

At Bower, we will understand your unique circumstances and advise you to ensure you are receiving the best plan to meet your objectives. There are plans that allow you to make voluntary repayments and move home, subject to lender criteria. However, early repayment charges may apply in certain circumstances.

Equity release requires paying off any existing mortgage. Any money released, plus accrued interest to be repaid upon death, or moving into long-term care. Equity release will reduce the value of your estate and your entitlement to means-tested benefits now or in the future, and impact long-term care funding.

Bower Home Finance provides independent, impartial whole of market advice with an award-winning customer service experience. Initial advice is provided at no cost to you and without obligation. Only if you choose to proceed and your plan completes, would a typical advice and administration fee of £1,495 be payable.

If you are considering equity release, we strongly recommend that you read our equity release page carefully and talk to one of our specialists before deciding if you wish to proceed.

To find out more about any of the products and the service we provide, please call us on freephone 0800 411 8668request a call backemail us, or join our live chat you’ll find on our website.

Please be aware that equity release may involve a home reversion plan or lifetime mortgage which is secured against your property. All features and risks are thoroughly explained in your free personalised illustration.